Thursday 22 January 2015

Mobility Solutions - Incedo Inc

When a USD 4 billion group client dealing in financial services with Pan India presence wanted a mobile application for their already existing online trading platform, it was not much of a challenge for Incedo mobility solutions Team.

The financial services company is well known for pioneering online trading in India. Since 2000 it enrolls thousands of independent traders for their share trading platform every year. For the mobility team this was much beyond than just working on a ready to use framework suitable for a trading platform. This project was more confronting in terms of security and usability.

The billion dollar conglomerate concerns were primarily focused on keeping the sensitive financial transaction data secure based on SEBI regulations and guidelines. All earlier applications were a tedious process and not so user friendly interface and coverage on all age groups and all devices was just minimalistic. Highly Net worth Individual (HNI) traders constantly demanded a new application catering to their ever growing Exchange transactions. An app which was both investor and trader friendly was the call of the hour.

It was but a natural choice to start from the existing framework with a complete range of services from custom application development, product development, application porting, mobile app testing and mobile device management. The multi -platform skilled team also assured the client all levels in customization in terms of mobile platforms; Android, iOS, HTML, WINDOWS, BLACKBERRY, SYMBIAN. The application was given an array of features, but not limited to, such as streaming quotes, charts, live news, market statistics, and real time account reports. A major part of work on the application was Incedo Inc state-of –the –art testing infrastructure which is equipped with premium tools like Selenium, Hudson, Seetest, QTP, Jira and Testopia. Power footprint, memory footprint and stress assessment are major focus areas while testing.

Incedo became a frontliner in a game changing multi- channel approach and business alignment making a right balance of functionality and simplicity. Compared to the conventional market approach in developing mobile applications where a documentation and development from scratch to delivery in months was the modus operandi, Incedo approach begins from ideation to customized framework to an app delivery within days. This framework not only was a time saver but a cost saver too.

Incedo also has a few other model frameworks like social plugs, location based services, 3D Visualization. A major area of mobile device services such as deployment and management is partnered with MDM solution providers like Zenprise, MobileIron, and Boxtone. These partners manage help desk trouble shooting, Inventory Monitoring & management, Auditing and logging security policy, software distribution & access control, patch management   operating system & image update and also multiple provisioning techniques. Incedo has expertise & specialized resources for Mobile Application Porting, which allows focusing on optimizing code for each platform, graceful output under limiting conditions. Incedo offers a global application porting option into other languages and regions. Regional preferences were taken into consideration where client had a culture centric customer base. ‘PortAccel’ is a proprietary tool with Incedo, enabling porting solutions.

The stock exchanges welcomed the customized mobile trading application that Incedo built with its strong development team skilled in multiple platforms for native, hybrid and web applications. This application was delivered for both equities and derivatives. The solution covered nearly 200 devices from different manufacturers increasing the trade volume by 5% in the first quarter of its launch. Client’ saverage monthly trade volume turned to 50 million INR. Incedo Inc soon gained a stand in the mobile trading application development industry.

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